{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate today's movie theaters.
The largest surprise the movie business has encountered in 2025? The resurgence of horror as a main player at the UK box office.
As a genre, it has remarkably outperformed previous years with a 22% year-on-year increase for the British and Irish cinemas: £83,766,086 in 2025, compared with £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a box office editor.
The top performers of the year – a recent horror title (£11.4m), another hit film (£16.2 million), the latest Conjuring installment (£14.98 million) and 28 Years Later (£15.54 million) – have all hung about in the multiplexes and in the audience's minds.
Although much of the industry commentary centers on the unique excellence of renowned filmmakers, their successes point to something shifting between viewers and the category.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” explains a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond artistic merit, the steady demand of horror movies this year indicates they are giving cinemagoers something that’s greatly desired: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” says a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a noted author of classic monster stories.
Amid a current events featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities resonate a bit differently with viewers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an actress from a successful fright film.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Experts point to the surge of early cinematic styles after the first world war and the unstable environment of the post-war Germany, with features such as early expressionist works and a pioneering fright film.
Later occurred the Great Depression era and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a commentator.
“Thus, it mirrors widespread fears about migration.”
The boogeyman of immigration inspired the recently released rural fright The Severed Sun.
The filmmaker elaborates: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Perhaps, the current era of celebrated, politically engaged fright cinema began with a clever critique launched a year after a divisive leadership period.
It introduced a recent surge of horror auteurs, including various prominent figures.
“It was a hugely exciting time,” comments a director whose movie about a deadly unborn child was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reconsideration of the overlooked scary films.
Earlier this year, a independent theater opened in London, showing underground films such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of the expressionist icon.
The fresh acclaim of this “gritty and loud” genre is, according to the venue creator, a direct reaction to the calculated releases churned out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Scary movies continue to challenge the norm.
“These movies uniquely blend vintage vibes with contemporary relevance,” says an expert.
Alongside the revival of the deranged genius archetype – with several renditions of a classic novel imminent – he predicts we will see fright features in the coming years addressing our current anxieties: about tech supremacy in the years ahead and “supernatural elements in political spheres”.
At the same time, “Jesus horror” The Carpenter’s Son – which narrates the tale of Mary and Joseph’s struggles after Jesus’s birth, and features famous performers as the divine couple – is set for release in the coming months, and will undoubtedly send a ripple through the religious conservatives in the United States.</